Breakout Session: How to Work with Influencers / Effective Influencer Marketing
We’ll cover how to effectively work with influencers on Instagram campaigns, blogger sponsored posts, or Twitter chats. Learn how to leverage your influencers audience and how to find the right people for your campaign, including how to vet bloggers and influencers. We’ll show you how to go beyond the numbers and find true superfans to work with, and go into details from selecting bloggers, managing the campaign, and wrapping it all up at the end.
My 3 Takeaways For You:
Lisa Stauber and Bobbie Byrd are the founders of Quirky Owl Media, a digital marketing agency. Together they created Blog Elevated Conference and Community in 2013, bringing together bloggers and influencers to give them the skill to create a professional platform and take their blogs to the next level. Lisa and Bobbie are the hosts of the acclaimed #BlogElevated Twitter chat, the best chat for bloggers on the web. Lisa is the founding director of Houston Bloggers, the oldest and largest blogging network in Texas. Bobbie runs a successful blog at www.clumsycrafter.com