Breakout Session: Where is Influencer Marketing Going
Discuss the rise of bots and implications to Influencer Marketing. With so many people entering the space will examine how brands need to cut through the clutter to find the right partners to push their brand and predictions for the future of the space.
My 3 Takeaways For You:
Carrie is a social media expert from NYC and new Houston transplant. She was brought to MMI to lead influencer marketing across all new business.
Maggie Malek is passionate about connecting people with the things they care about. As the Head of Public Relations and Social Media at MMI Agency and having worked with an array of Fortune 500 clients in real estate, beauty, health, energy and more — Maggie has harbored a unique perspective on effective social media strategy and tactics that are cohesive with her client’s global business goals. Prior to joining MMI, Maggie had experience in a variety of industries including web marketing, traditional public relations, magazine publishing, sports and wedding planning.
Caitlin Jeansonne is Social Media Director at MMI Agency in Houston, Texas. Caitlin specializes in strategic planning and implementation of robust organic and paid social media programs for clients in a variety of B2B and B2C industries. With more than 10 years of focus on digital strategy, Caitlin’s past experience includes SEO/SEM, social media management, and user experience roles. In 2008, Caitlin served as the strategy lead on the relaunch of Southwest Airlines’ blog, “Nuts About Southwest,” which was named Best Corporate Blog in the Platinum PR Awards for 2008 and 2009. Caitlin has been published in Marketing Land and PRSA’s The Public Relations Strategist and has spoken to groups that have included SMX (Search Marketing Expo), Pubcon Social Media and Optimization Summit, and to students as a guest lecturer at her alma mater Texas A&M University.