Ashley Johnson & Erica Holloway

Ashley Johnson & Erica Holloway

Ashley Johnson & Erica Holloway

Breakout Session: How to Generate Qualified Leads Using LinkedIn

Session Description:

During this session, guests will learn how to maximize their reach with the new platform. Guests will learn our lead generation technique that has worked for clients across industries. We will be walking through sales navigator targeting and what to do to encourage your target audience to reach out to you directly without needing to send an obnoxious inMail message.

My 3 Takeaways For You:

  • How to generate qualified inbound leads.
  • How to optimize your profile to encourage leads to reach out and take action.
  • How to navigate the new LinkedIn dashboard and new sales navigator platforms.

Speaker Bio:

Prior to the launch of Mouth Marketing, Ashley managed social media marketing content for local businesses and went on to executive marketing roles in the industrial and health tech industries. Since our launch, Ashley has helped unique organizations develop strategic marketing solutions that have led to increased sales. In addition to her professional experiences, Ashley is happily married with three rescue pups and serves on the executive board for the Greater Inwood Partnership.

Erica Holloway, Mouth Marketing Chief of Strategy, has delivered award-winning marketing and public relations expertise to businesses from start-up to industry giant. For nearly two decades, the Emmy-Award winning former journalist and government communications professional has worked as a respected media spokesperson and public relations professional, heading up national and international media and marketing campaigns. The Flint, Michigan native holds a degree in English and journalism from Western Michigan University, from which she graduated Cum Laude.